Popsugar x adidas event in Los Angeles
There is one word to describe this weekend: "Epic"
Now I’ve had some pretty wild times traveling with my adidas family. As an adidas ambassador I have been fortunate to travel to Berlin and Nuremberg to relive the history behind the founder, Adi Dassler, and the adidas history. As well as recently having the honor of hosting a two day event of five runs around San Francisco with over a 100 women from all over the world. While both of these events have really been unforgettable experiences, I have to say my weekend in LA with adidas takes the cake.
Here To Create
Six of the 8 women that are a part of the new 2017 Here To Create Campaign were in LA. We invited all the girls in the city to not only come out for a meet and greet but to experience a half mile hike in Griffith Park that ended with a Pound Fit Workout lead by founder Kirsten Potenza in a valley.
Beyond Instagram numbers...
But the magic happened along the hike. adidas partnered with local artist to create huge, larger-than life installations of our creativity missions. The brand explored a new medium to which the virtues and principles of how we live our lives could be shared and experienced by the girls who came out to connect.
While all of this was jaw-dropping amazing, I have to say that what stuck with me the most, is that these women, who inspire, encourage, and love me were standing right next to me as we all worked towards justice, community, and love to change the world, one woman at a time. It was clearer that what I am doing with my life goes beyond Instagram numbers, or how many pairs of shoes I have, its about touching and transforming the lives of those I encounter. Its about living the mission and principles even through the challenges.
Love Squad, without you all I would be lost.
Thank you for being an avid reader. Thank you for spreading our Love, one day at a time. Thank you to adidas for creating the platform for us to rise.